Atlanta-based Graypool raises $5M pre-seed to optimize trucking freight monetization. Led by Werner Enterprises with support from Kearney, LPX Partners, Venture 53, and Jerk Ventures.
Graypool, formerly HOPTEK, announced a $5 million pre-seed funding round led by Werner Enterprises. The Atlanta-based freight and logistics startup uses AI to help asset-based carriers maximize revenue from underutilized freight loads. Additional investors include Kearney, LPX Partners, Venture 53, and Jerk Ventures. The company focuses on the 'gray zone' of freight that falls between contract and spot market opportunities.
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Company Information
Company
Graypool
Location
Atlanta, Georgia, United States
About
Graypool (formerly HOPTEK) is an AI-powered freight monetization platform that helps asset-based trucking carriers maximize revenue from every truck. The company addresses the 'gray zone' of freight—loads that fall between contract and spot freight—by helping carriers accept the right loads at the right price and fill operational gaps. With 30 employees, Graypool works with major carriers like Werner Enterprises, which runs over $1 million in freight through the platform weekly. The company recently rebranded and raised $5 million in pre-seed funding to expand its market reach.
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AtlantaTransportationTravelLogisticsSaaS