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GoWish has raised fresh funding at a valuation of over $200 million, according to Bloomberg. The funding aims to enhance its commerce capabilities in the growing wishlist app market.
PRIVATEAug 24, 2026•about 4 hours ago
Amount Raised
$200 Million
Round Type
Venture - Series Unknown
DenmarkE Commerce
Investors
Capital DDotcom Capital
Description
GoWish, the Danish wishlist app, secured new funding, increasing its valuation to over $200 million. The company has shown significant growth, with over 18 million registered users. They plan to leverage this funding to expand their commerce operations. Notably, GoWish is backed by private equity rather than venture funding.
Company Information
Company
GoWish
Location
Denmark
About
GoWish, originally founded in 2015 by the Danish national postal service PostNord, is a digital platform and mobile app that allows users to create, manage, and share wishlists for various occasions. It has become the market leader in Scandinavia with a user base of approximately 10 million registered users worldwide. The platform aims to minimize unwanted gifts and returns through its innovative use of AI personalisation and community-driven commerce. GoWish continues to expand its feature set and merchant network as part of its growth strategy.
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DenmarkE Commerce