Fundz

GoodFit raises $13M in Series A funding led by Notion Capital to enhance its AI-driven go-to-market platform.

PRIVATESep 29, 2025

Amount Raised

$13 Million

Round Type

Series A

LondonSoftwareArtificial Intelligence

Investors

Andrena VenturesCommon MagicRobin CapitalSalica InvestmentsInovia CapitalNotion Capital

Description

GoodFit, an AI-driven go-to-market platform based in London, has secured $13 million in Series A funding. Led by Notion Capital, this funding round also saw participation from several investors. The capital will be utilized to broaden access and accelerate capabilities for revenue leaders. This marks GoodFit’s first external funding since its founding in 2020.

Quick answer

GoodFit raised $13 Million in a Series A round, dated September 29, 2025. Investors: Andrena Ventures, Common Magic, Robin Capital, Salica Investments, Inovia Capital and Notion Capital. GoodFit is based in London, England, United Kingdom.

How much did GoodFit raise?
GoodFit raised $13 Million in a Series A round on September 29, 2025.
Who invested in GoodFit?
Andrena Ventures, Common Magic, Robin Capital, Salica Investments, Inovia Capital and Notion Capital are named as investors in this round.
What does GoodFit do?
GoodFit is a London-based AI-driven go-to-market platform founded in 2020.
Where is GoodFit based and how big is it?
GoodFit is based in London, England, United Kingdom. Fundz records about 14 employees.
Who are the decision-makers at GoodFit?
Fundz holds 1 contact at GoodFit. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Software and Artificial Intelligence around the same time

Companies in the same sectors as GoodFit that raised within 45 days of this round, from Fundz verified event records.

  • Cursor raised $2.3B (Funding Round) on November 13, 2025.
  • Partnify raised $2.1M (Funding Round) on November 13, 2025.
  • Chaos raised $2.3M (Funding Round) on November 13, 2025.
  • CommerceClarity raised $3.1M (Pre-Seed) on November 13, 2025.
  • Nia.one raised $2.4M (Seed) on November 13, 2025.
  • Adclear raised $2.8M (Seed) on November 13, 2025.

Who to call at GoodFit, and when

A new round usually means GoodFit is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day GoodFit raises, hires an executive or expands, scored against what you sell
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  • Who you already know at GoodFit, from your own LinkedIn network

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Company Information

Company

GoodFit

Location

London, England, United Kingdom

About

GoodFit is a London-based AI-driven go-to-market platform founded in 2020. It acts as an intelligence layer for modern GTM, blending proprietary market data with first-party performance data. The platform empowers commercial leaders to identify and engage customers precisely, adapting to the evolving sales landscape influenced by AI technologies. GoodFit aims to enhance revenue leaders' control over their go-to-market strategies and customer acquisition processes.

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Fundz sees it the moment GoodFit raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Funding Insights

What this usually means
Typical timeline to Series B
Series A companies typically raise their next round in 10-18 months

GoodFit raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.