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Goodbuy secures a $1 million investment from credit union partners. This funding will enhance its community commerce platform to engage small businesses and drive deposits.

PRIVATESep 17, 2026•about 3 hours ago

Amount Raised

$1 Million

Round Type

Seed

New YorkFinancial ServicesE CommerceMarketplaceFintechLending

Investors

Georgia's Own Credit Union

Description

Goodbuy, a platform for small business growth, was recognized at FinovateFall 2026. The company initially secured a $1 million investment from credit unions earlier this year. This funding is aimed at enhancing its services for financial institutions. Goodbuy's approach turns local engagement into a growth channel, driving account activation and deposits.

Company Information

Company

Goodbuy

Location

New York, New York, United States

About

Goodbuy is a community commerce platform built for financial institutions, connecting members with local small businesses through a white-label marketplace. Founded in 2021, it helps financial institutions drive new business account acquisition while providing members with discounts for shopping locally. The platform enhances small business engagement without requiring additional headcount or system overhauls. Goodbuy's innovative approach fosters partnerships between credit unions and local businesses, creating a mutually beneficial ecosystem.

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