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Good Guys Bakehouse raises £300k in funding round with fmcg veteran David Wagstaff joining the board to enhance retail presence and product launches.

PRIVATEFeb 04, 2026

Amount Raised

£300,000

Round Type

Funding Round

Kingston upon ThamesManufacturingFood and BeverageRetail

Investors

Existing BackersDavid Wagstaff

Description

Good Guys Bakehouse has successfully raised £300k to support new retail listings and product launches in 2026. The funding round welcomed several new angel investors, including fmcg veteran David Wagstaff, who joins the board. With his experience, the company aims to innovate in the savoury biscuits category. The brand targets younger consumers and seeks to expand both in the UK and international markets.

Quick answer

Good Guys Bakehouse raised £300,000 in a Funding Round round, dated February 4, 2026. Investors: Existing Backers and David Wagstaff. Good Guys Bakehouse is based in Kingston upon Thames, Greater London, United Kingdom.

How much did Good Guys Bakehouse raise?
Good Guys Bakehouse raised £300,000 in a Funding Round round on February 4, 2026.
Who invested in Good Guys Bakehouse?
Existing Backers and David Wagstaff are named as investors in this round.
What does Good Guys Bakehouse do?
Good Guys Bakehouse is a healthier snacking brand that launched in 2021.
Where is Good Guys Bakehouse based and how big is it?
Good Guys Bakehouse is based in Kingston upon Thames, Greater London, United Kingdom. Fundz records about 6 employees.
Who are the decision-makers at Good Guys Bakehouse?
Fundz holds 1 contact at Good Guys Bakehouse. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Food and Beverage and Retail around the same time

Companies in the same sectors as Good Guys Bakehouse that raised within 45 days of this round, from Fundz verified event records.

  • Next Century Spirits raised $6M on February 2, 2026.
  • Dalston’s raised $1.1M (Seed) on January 6, 2026.
  • Girl Beer raised $5M (Funding Round) on March 11, 2026.
  • Zoff Foods raised $2M (Seed) on March 9, 2026.
  • Barfresh raised $7.3M on March 5, 2026.
  • Aqua Theon raised $13M (Seed) on February 27, 2026.

Who to call at Good Guys Bakehouse, and when

A new round usually means Good Guys Bakehouse is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Good Guys Bakehouse raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Good Guys Bakehouse, from your own LinkedIn network

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Company Information

Company

Good Guys Bakehouse

Location

Kingston upon Thames, Greater London, United Kingdom

About

Good Guys Bakehouse is a healthier snacking brand that launched in 2021. It specializes in savoury biscuits, particularly wafer-based biscuit melts that contain five calories each and 50% less fat than traditional savoury biscuits. The company aims to attract younger, health-conscious consumers within the savoury biscuits category. Good Guys Bakehouse is actively working on new retail listings and product launches.

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Good Guys Bakehouse raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.