Fundz

Goals Scores $20M Series A To Develop Esports Ready Soccer Game

PRIVATEApr 19, 2023

Amount Raised

$20 Million

Round Type

Series A

StockholmGamingSportsVideo GamesEsports

Investors

Magdalena KalaMatthew BallFounder Of SorareNicolas JuliaNot Boring CapitalBanana CapitalCherry Ventures

Description

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Quick answer

Goals raised $20 Million in a Series A round, dated April 19, 2023. Investors: Magdalena Kala, Matthew Ball, Founder Of Sorare, Nicolas Julia, Not Boring Capital, Banana Capital and Cherry Ventures. Goals is based in Stockholm, Stockholm County, Sweden.

How much did Goals raise?
Goals raised $20 Million in a Series A round on April 19, 2023.
Who invested in Goals?
Magdalena Kala, Matthew Ball, Founder Of Sorare, Nicolas Julia, Not Boring Capital, Banana Capital and Cherry Ventures are named as investors in this round.
What does Goals do?
GOALS is our attempt to give football the game it deserves.
Where is Goals based and how big is it?
Goals is based in Stockholm, Stockholm County, Sweden.
Who are the decision-makers at Goals?
Fundz holds 1 contact at Goals. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Gaming and Sports around the same time

Companies in the same sectors as Goals that raised within 45 days of this round, from Fundz verified event records.

  • M80 raised $3M (Seed) on May 31, 2023.
  • Metagame Industries raised an undisclosed amount (Funding Round) on May 24, 2023.
  • Gardens Interactive raised $12M on May 22, 2023.
  • Rooter raised $16M (Funding Round) on May 18, 2023.
  • Nodwin Gaming raised $28M (Funding Round) on May 18, 2023.
  • Super League Enterprise raised $750K (Seed) on May 3, 2023.

Who to call at Goals, and when

A new round usually means Goals is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Goals raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Goals, from your own LinkedIn network

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Company Information

Company

Goals

Location

Stockholm, Stockholm County, Sweden

About

GOALS is our attempt to give football the game it deserves. A fair game, that is a reflection of football, rather than the football industry. We wanted to make a game that’s fun right away, without players having to invest a fortune. We are a remote first (within Europe) company with headquarters in Stockholm. It’s a game about winning, but one where victory comes in more forms than simply winning matches. Focus on trick shots, design awesome t-shirts or create an arena that inspires greatness. No two players will be on the same journey. GOALS is for everyone, like football can and should be. It’s for the casuals and the pros. For the players, the managers and the fans. It’s for the designers, the audience and the divas. For everyone who loves the game itself or anything surrounding it. GOALS is football. We are humble in the way we work, always embracing that skilled and passionate people are the heart and core of our studio. At GOALS we are all about encouraging creativity, curiosity, and innovation. We want a culture where you feel safe to be yourself and can voice your opinion. We empower flexibility and believe in a balanced workplace. As an inclusive and international company, you decide where to work and when to do the job. We are a remote first (within Europe) company with headquarters in Stockholm.

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Fundz sees it the moment Goals raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

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Funding Insights

What this usually means
Typical timeline to Series B
Series A companies typically raise their next round in 10-18 months

Goals raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.