Giftory Raises $10M From Otium Capital To Build The Leading Experience Gift Company In The Us
Jun 01, 2023•over 2 years ago
Amount Raised
$10 Million
Description
Otium Capital has invested in US start-up Giftory to bring the world of gift experiences to the US. Following on the success of Smartbox across Europe and Buyagift / Red Letter Days in the UK, Otium Capital is the perfect investment partner to take advantage of the ~$700 bn US gifting market. The experience gifting space is seeing significant tailwinds with people looking to own fewer things and live more meaningful experiences, especially after the Pandemic. Customer surveys show that there is an under-served demand for curated and customized experiences.
Funding Insights
Based on industry dataTech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech