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Fulva, a halwa brand founded by four college friends, secures angel investment from boAt co-founder Aman Gupta to expand India's traditional sweet globally.
PRIVATESep 23, 2026•about 3 hours ago
Round Type
Angel
KeralaManufacturingFood and Beverage
Investors
Aman Gupta
Description
Fulva, founded by Sanu Muhammed, Shabas NC, Thasreef Ali P K, and Irfan Safar S, is building India's first dedicated halwa brand starting with the 500-year-old Calicut halwa. The company has attracted investment from Aman Gupta, co-founder of boAt and Shark Tank India judge, to preserve traditional recipes while introducing innovation and modern packaging. Fulva aims to position halwa as a gifting option, everyday indulgence, and premium dessert across regional and modern varieties. The four college friends transitioned from tech careers to the confectionery business after recognizing the lack of branding in traditional regional halwas.
Company Information
Company
Fulva
Location
Kerala, India
About
Fulva is India's first dedicated halwa brand founded by four college friends from Kerala, working to preserve traditional recipes while introducing innovation, standardization, and modern packaging. The company started with the 500-year-old Calicut halwa and has expanded to multiple regional varieties including Tirunelveli halwa, Kurnool halwa, and Bombay halwa, plus modern innovations like chocolate and fruit-based halwas. Fulva positions halwa as a gifting option, everyday indulgence, and premium dessert while establishing standardized manufacturing processes and quality controls. The company has attracted investment from Aman Gupta, co-founder of boAt and Shark Tank India judge.
Fundz sees it the moment Fulva raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
KeralaManufacturingFood and Beverage