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Frame Fitness Raises $5M Seed Round Led By Fitness Pioneers To Launch The First At-Home, Digitally-Connected Pilates Reformer

PRIVATESep 29, 2021

Amount Raised

$5 Million

Round Type

Seed

United StatesFashionRetailBlockchain

Description

Frame Fitness, the first at-home, digitally-connected Pilates reformer with a tailored, intuitive experience, bringing instructor interaction and a dynamic community into any space, will be available for presale in early October (with product delivering in first quarter 2022). With convenient access to low-impact, full-body workouts taught by best-in-class instructors, Frame is more than a community of Pilates enthusiasts; it is a movement, transforming how Pilates is practiced.

Quick answer

Frame raised $5 Million in a Seed round, dated September 29, 2021. Frame is based in United States.

How much did Frame raise?
Frame raised $5 Million in a Seed round on September 29, 2021.
What does Frame do?
FRAME is a Californian fashion brand founded in 2012 by Erik Torstensson and Jens Grede, celebrated for its signature tailoring, luxury leather, and premium cashmere.
Where is Frame based and how big is it?
Frame is based in United States. Fundz records about 710 employees.
Who are the decision-makers at Frame?
Fundz holds 2 contacts at Frame, including the Chief Merchandising Officer. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Fashion and Retail around the same time

Companies in the same sectors as Frame that raised within 45 days of this round, from Fundz verified event records.

  • Wakefit raised $26M (Funding Round) on November 11, 2021.
  • My Size, Inc. raised $8.5M on November 9, 2021.
  • The Buckle, Inc. raised $60M on November 4, 2021.
  • Quavo raised $6.6M on October 29, 2021.
  • Beni raised $950K (Seed) on October 25, 2021.
  • Guess? raised an undisclosed amount on October 13, 2021.

Who to call at Frame, and when

A new round usually means Frame is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Frame raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Frame, from your own LinkedIn network

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Company Information

Company

Frame

Location

United States

About

FRAME is a Californian fashion brand founded in 2012 by Erik Torstensson and Jens Grede, celebrated for its signature tailoring, luxury leather, and premium cashmere. Rooted in Los Angeles style and infused with European sophistication, FRAME offers a timeless approach to modern dressing, anchored by its iconic denim wardrobe. Since its inception, the brand has become a global symbol of effortless, elevated fashion, with 14 stores across North America, one in London, and availability through its own retail, e-commerce platforms, and leading department stores and boutiques worldwide.

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Fundz sees it the moment Frame raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Related People

2 contacts
Verified contactsChristina H., Chief Merchandising Officer hiddenSee plans and pricing
Predictive Intelligence
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ML-powered predictions for Frame's next move

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Frame raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.