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Ifit Health & Fitness Announces $355 Million Capital Raise

PRIVATEFeb 28, 2022•over 4 years ago

Amount Raised

$355 Million

Logan

Description

iFIT Health & Fitness (“iFIT” or “Company”), a global leader in connected fitness and interactive content with its extensive portfolio of iFIT® and Sweat® streaming platforms, and its highly innovative equipment brands NordicTrack® and Proform®, today announced a significant capital raise anchored by L Catterton, the largest global consumer-focused private equity firm.

Company Information

Company

Fitness

Location

Logan, Utah, United States

About

The Company has the only integrated solution that offers leading product brands (NordicTrack, Proform) and content platforms (iFIT, Sweat) which transcend venues, channels, product categories, and geographies. Based in Logan, Utah, with offices in Paris, Shanghai, Sydney and Leeds, the company offers immersive, adaptive, personalized workout experiences for every fitness level and interest.

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Funding Insights

Based on industry data
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.

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