Fit Collective raises £3 million in pre-seed funding to enhance AI-driven solutions for fashion sizing issues, led by AlbionVC and others. The funding will support tech development and engineering hires.
PRIVATENov 04, 2025
Amount Raised
£3 Million
Round Type
Pre-Seed
LondonSoftwareFashion
Investors
AlbionVCSupersededTrueJanuary Ventures
Description
Fit Collective has secured £3 million in a pre-seed funding round. The funding will be used to hire engineers for developing its machine learning technology. The startup aims to improve fit in the fashion industry. Key investors include AlbionVC, Superseded, True, and January Ventures.
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Company Information
Company
Fit Collective
Location
London, England, United Kingdom
About
Fit Collective is a startup founded by Phoebe Gormley that focuses on solving the sizing issues in the fashion industry using AI. The platform provides brands with data to improve garment fit and reduce returns by analyzing insights from customer feedback. Gormley previously opened the first women's tailor on London’s Savile Row and aims to enhance sizing standards across the industry. Since its launch in late 2023, Fit Collective has secured 10 clients and additional funding.
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LondonSoftwareFashion