Samsung NEXTMastercardJ.P. Morgan PaymentsSquarepoint Capital
Description
firmly, a no-code agentic commerce platform, announced a $15 million Series A funding round led by Squarepoint Capital with participation from J.P. Morgan Payments, Mastercard, and Samsung NEXT. The company launched Ask Agent, an end-to-end conversational shopping experience for merchant websites featuring AI-powered product discovery, in-chat checkout, and customer support. firmly Connect serves as a common infrastructure layer enabling merchants to connect product catalogs, inventory, and payments across multiple AI platforms and commerce channels
Who to call at firmly, and when
A new round usually means firmly is about to hire and buy. The teams that reach out first get the meeting.
An alert the day firmly raises, hires an executive or expands, scored against what you sell
The decision-makers there, with verified emails
Who you already know at firmly, from your own LinkedIn network
Works inside ChatGPT and Claude. Ask who to call at firmly. With Fundz connected, it knows.
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Company Information
Company
firmly
Location
Seattle, Washington, United States
About
firmly is a no-code agentic commerce platform that connects merchants to AI agents, marketplaces, and shoppable platforms. The company provides firmly Connect, a unified infrastructure layer enabling merchants to sell through multiple AI-driven channels without engineering effort. firmly serves over 11 million merchants representing more than $900 billion in GMV and offers Ask Agent, an AI-powered conversational shopping experience with natural language product discovery and in-chat checkout.
AI made execution free. Knowing first is the whole game now.
Fundz sees it the moment firmly raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.
SeattleArtificial IntelligenceE CommerceMachine Learning