Live Streaming Commerce Firm Firework Raises $150 Million Funding Led By Softbank

May 24, 2022•about 3 years ago

Amount Raised

$150 Million

Redwood

Description

Bengaluru: US-based live streaming commerce platform Firework has raised $150 million in a round led by SoftBank Vision Fund 2, the company said on Tuesday.

Company Information

Company

Firework

Location

Redwood, Minnesota, United States

About

Firework is the world's leading immersive "shoppertainment" platform with shoppable video, live streaming commerce and monetization capabilities powering over 600 direct-to-consumer brands, retailers and media publishers worldwide. Pandemic-accelerated, Firework has experienced 10x year-over-year growth, bringing TikTok-like interactive video experiences to your own website or app. Firework enables its customers to create and host native, shoppable video content for engaging product discovery, seamless shopping experiences and ultimately, a deeper emotional connection with consumers. The company is backed by IDG Capital, Lightspeed Venture Partners and GSR Ventures, with over $100 million in capital raised to date. To learn more, please visit firework.com.

Funding Insights

Based on industry data

Tech investment trends

83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech