During the lockdown, there has been a surge in the number of searches for plants and gardening. Google searches related to gardening doubled from May 2020 to May 2021. The UK-based gardening tech startup Sproutl, founded by the former Farfetch team, is designed to make it easy for consumers to shop for horticultural supplies. The marketplace for gardeners aims to open up gardening to a new generation of gardeners.

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Sproutl, Farfetch For Gardeners In The Uk Bags £6.5M To Scale Its Online Marketplace

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