Falca is a rural AgTech supply chain startup offering one-stop solution for all farming needs. Falca aims to enhance the farmer lifecycle through farmer centric phygital (Physical + Digital) platform by providing Input Solutions, Advisory Solutions and Market Linkages. Falca believes in phygital approach as establishing trust with farmers is the most important aspect in servicing farmers. The solutions are offered through the technology platform F-Shop (Input e-commerce platform) & F-Market (Market linkages platform) and network of physical centres (Raita Unnati Kendra). Till now the company has established 9 centres in Karnataka & Maharashtra covering 23 districts. Through these centres, 50,000+ farmers are onboarded into the platform. The platform is seeing a lot of traction from farmers and has grown 3x YoY facilitating 35,000+ tonnes of market linkages and 15,000+ Agri Input transactions, summing to INR 500+ Mn till date. Major impact areas Falca is focusing on are reduction in input cost to farmers, sustainable production by advisory services, better price discovery for farmers and reduction in post-harvest losses by market linkage of produce from farmgate to consumers.