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Euka discloses $5M seed funding led by Susa Ventures and Creator Ventures to expand creator commerce platform beyond TikTok Shop.

PRIVATESep 17, 2026•about 3 hours ago

Amount Raised

$5 Million

Round Type

Seed

E Commerce

Investors

Creator VenturesSusa Ventures

Description

Euka, a creator economy startup, has disclosed $5 million in seed funding led by Susa Ventures and Creator Ventures. The company helps brands recruit and manage creators selling products on TikTok Shop, where it has facilitated over $4 billion in gross merchandise volume. Euka is expanding its platform with Instagram integration and Shopify-connected fulfillment, with YouTube integration also planned. Founded in 2024 by Jeremy Ding and Kevin Wang, Euka powers affiliate operations for 6 of the top 10 TikTok Shop brands.

Company Information

Company

Euka

About

Euka is a creator economy startup that serves as an affiliate marketing platform for brands to recruit, manage, and scale creator partnerships across social platforms like TikTok Shop, Instagram, and YouTube. The company provides infrastructure for creator discovery, relationship management, content collaboration, and commission tracking. Euka has helped drive over $4 billion in gross merchandise volume for more than 17,000 brands and powers affiliate operations for 6 of the top 10 TikTok Shop brands. Founded in 2024 by Jeremy Ding and Kevin Wang, the company raised $5 million in seed funding led by Susa Ventures and Creator Ventures.

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