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Ernesta, A New Direct-To-Consumer Custom Rug Company, Raises $25 Million In A Series A Funding Round

PRIVATENov 07, 2022

Amount Raised

$25 Million

Round Type

Series A

New YorkCommerce and ShoppingRetailFurniture

Description

Ernesta (ernesta.com), a new direct-to-consumer custom rug company launched by John Foley, Hisao Kushi and Yony Feng – three co-founders of Peloton – today announced it has raised $25 million in a Series A funding round. The financing was led by Addition with participation from True Ventures, along with other investors.

Quick answer

Ernesta raised $25 Million in a Series A round, dated November 7, 2022. Ernesta is based in New York, New York, United States.

How much did Ernesta raise?
Ernesta raised $25 Million in a Series A round on November 7, 2022.
What does Ernesta do?
Ernesta is on a mission to bring gorgeous, design-focused custom rugs to homes and places of gathering through an enjoyable, frictionless, and affordable experience.
Where is Ernesta based and how big is it?
Ernesta is based in New York, New York, United States.
Who are the decision-makers at Ernesta?
Fundz holds 2 contacts at Ernesta, including the Chief Sales Officer. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Commerce and Shopping and Retail around the same time

Companies in the same sectors as Ernesta that raised within 45 days of this round, from Fundz verified event records.

  • Bed Bath & Beyond raised $41M on November 16, 2022.
  • Bed Bath & Beyond raised $10M on November 14, 2022.
  • Perfect Moment Ltd. raised $5.5M on September 23, 2022.
  • PETFRIENDLY, INC raised $5M on December 22, 2022.
  • Razor Group raised an undisclosed amount on December 22, 2022.
  • Sarah Flint, Inc. raised $3.2M (Seed) on December 16, 2022.

Who to call at Ernesta, and when

A new round usually means Ernesta is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Ernesta raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Ernesta, from your own LinkedIn network

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Company Information

Company

Ernesta

Location

322 8TH AVENUE

New York, New York, United States

About

Ernesta is on a mission to bring gorgeous, design-focused custom rugs to homes and places of gathering through an enjoyable, frictionless, and affordable experience. At the same price as a store-bought standard-sized rug, a custom-cut rug from Ernesta will not only be a better fit, but also a better buying experience. We believe that high-quality custom design shouldn't be out of reach for consumers and we aim to address this need in the multi-billion dollar global rug industry.

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Fundz sees it the moment Ernesta raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Related People

2 contacts
Verified contactsJennifer E., Chief Sales Officer hidden hidden hiddenSee plans and pricing
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Funding Insights

What this usually means
Typical timeline to Series B
Series A companies typically raise their next round in 10-18 months

Ernesta raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.