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Toronto-based Endo has launched with $815,000 CAD in pre-seed funding led by Relay Ventures to modernize sports agencies with AI-powered software.

PRIVATEOct 07, 2026

Amount Raised

C$815,000

Round Type

Seed

TorontoSoftwareArtificial IntelligenceSportsMachine Learning

Investors

Relay Ventures

Description

Endo, co-founded by athlete Michael Boushy, aims to innovate the sports agency industry by streamlining operations using AI. The Toronto-based company has officially launched with $815,000 CAD in pre-seed funding from Relay Ventures. The funding will help enhance agency operations and decision-making. Endo has already partnered with 11 sports agencies to help modernize their processes.

Company Information

Company

Endo

Location

Toronto, Ontario, Canada

About

Endo is a Toronto-based startup that aims to modernize sports agencies through AI-powered software. Founded by a group of Canadian athletes, the company helps streamline operations and improve decision-making for agents managing multimillion-dollar client rosters across major sports leagues. Endo's platform integrates various aspects of agency management, including roster management and contract tracking. Their proprietary AI valuation engine, endodeals, assists agents in assessing market value for athlete endorsement offers.

Fundz sees it the moment Endo raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Predictive Intelligence
Strategic

ML-powered predictions for Endo's next move

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Endo raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.