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Toronto-based Endo has launched with $815,000 CAD in pre-seed funding led by Relay Ventures to modernize sports agencies with AI-powered software.
Endo, co-founded by athlete Michael Boushy, aims to innovate the sports agency industry by streamlining operations using AI. The Toronto-based company has officially launched with $815,000 CAD in pre-seed funding from Relay Ventures. The funding will help enhance agency operations and decision-making. Endo has already partnered with 11 sports agencies to help modernize their processes.
Company Information
Company
Endo
Location
Toronto, Ontario, Canada
About
Endo is a Toronto-based startup that aims to modernize sports agencies through AI-powered software. Founded by a group of Canadian athletes, the company helps streamline operations and improve decision-making for agents managing multimillion-dollar client rosters across major sports leagues. Endo's platform integrates various aspects of agency management, including roster management and contract tracking. Their proprietary AI valuation engine, endodeals, assists agents in assessing market value for athlete endorsement offers.
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