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Fundz is the only platform that reads more than a dozen real‑time signals all day, every day, so you know about new funding, new executives and new contracts within minutes of them happening, not days or weeks later like the databases you’re used to. It then combines the signals on each company, scores every company against what you offer, and weaves in your own network, so you discover new accounts first and work existing ones better.

Each morning you get the ones worth your time right now: who to reach, why now, and who you already know there. Now it answers in Claude too: ask for today’s leads, then write the note in the same window.

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Different emerges from stealth with $48M in seed funding led by General Catalyst. The company aims to revolutionize demand generation for lean marketing teams using AI.

PRIVATEOct 20, 2026

Amount Raised

$48 Million

Round Type

Seed

San FranciscoAdvertisingMarketingMarketing AutomationDigital MarketingLead GenerationSaaSB2B

Investors

Lightspeed Venture PartnersGeneral Catalyst

Description

Different has launched an AI marketing system that performs end-to-end demand generation for B2B marketing teams. The company secured $48 million in seed funding, led by General Catalyst, with participation from Lightspeed Venture Partners. This funding will help Different empower small marketing teams to achieve more efficiency. The AI solution allows marketers to focus on strategy while automating campaign execution and optimization.

Company Information

Company

Different

Location

San Francisco, California, United States

About

Different is a marketing system that runs demand generation across channels for B2B companies. It unifies campaign orchestration, personalization, and optimization in one closed loop, allowing lean marketing teams to work more efficiently. Founded by experienced entrepreneurs, Different aims to empower small marketing teams to achieve significant results without increasing their size. The company focuses on enhancing marketing ROI by automating and optimizing campaigns in real-time.

Fundz sees it the moment Different raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Predictive Intelligence
Strategic

ML-powered predictions for Different's next move

See what Strategic adds

Different raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

5 screens from a live account. No signup.

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.