De Soi - A Line Of Non-Alcoholic Aperitifs - Founded By Katy Perry And Morgan Mclachlan, Secures $4M In Seed Funding

De Soi, a line of premium non-alcoholic aperitifs founded by Katy Perry and Morgan McLachlan, announces $4M in seed funding led by Willow Growth, with participation from leading entertainment and sports agency Creative Artists Agency (CAA). After a successful launch in January of this year, the brand captured key wholesale accounts like Foxtrot, Erewhon, Boisson, and Total Wine, as well as other locations in California. With the booming $820 billion non-alcoholic market 1, the company will use the newly acquired capital to expand their retail footprint and meet consumer demand by bringing De Soi to shelves nationwide.