Newtree Impact Joins Cropx Technologies' Series C As Strategic Investor

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CropX is an ag-analytics company that has developed the world’s most advanced adaptive irrigation service, which automatically optimizes irrigation, thereby delivering dramatic crop yield increase and water and energy cost savings to farms. Land is not uniform, and so different parts of any field require different amounts of irrigation. Current irrigation systems water fields evenly, thereby wasting water and energy and repressing crop yield, by inadvertently overwatering parts of a field while under-watering other parts. This also results in harmful leachate and runoff of fertilizer and pesticide chemicals, which impact the environment. CropX’s service is the world’s first and only automated adaptive differential irrigation solution, which successfully addresses this challenge. No other product automatically generates daily, accurate, hassle-free, irrigation maps, which apply just the right amount of water to different parts of the same field. CropX’s technology was developed by a team of world-leading scientists and has been validated on-farm over the past five years. And while the underlying science and technology are complex – using the system is as simple and intuitive as using your smart phone. Importantly – it is also risk free. There are no set-up fees or capital costs, and you only pay after water and energy cost savings have been demonstrated.