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AI startup Conversion, co-founded by two UC Berkeley dropouts, raised $28 million in Series A funding led by Abstract, with True Ventures and HOF Capital joining the round.

PRIVATEJul 30, 2025

Amount Raised

$28 Million

Round Type

Series A

SoftwareArtificial IntelligenceMachine LearningSaaS

Investors

True VenturesHOF CapitalAbstract

Description

Conversion, an AI-powered marketing automation startup founded by two UC Berkeley dropouts, has successfully raised $28 million in a Series A funding round. The funding was led by Abstract, with contributions from True Ventures and HOF Capital. The company aims to enhance marketing efforts through innovative automation features. This funding will help accelerate their growth and product development.

Quick answer

Conversion raised $28 Million in a Series A round, dated July 30, 2025. Investors: True Ventures, HOF Capital and Abstract.

How much did Conversion raise?
Conversion raised $28 Million in a Series A round on July 30, 2025.
Who invested in Conversion?
True Ventures, HOF Capital and Abstract are named as investors in this round.
What does Conversion do?
Conversion is an AI-powered marketing automation startup founded by two UC Berkeley dropouts.

Source: Fundz verified event record.

Who else raised in SaaS and Software around the same time

Companies in the same sectors as Conversion that raised within 45 days of this round, from Fundz verified event records.

  • Vasco raised $1.6M (Seed) on September 9, 2025.
  • Remuner raised $6.5M (Seed) on September 9, 2025.
  • Hello Patient raised $23M (Series A) on September 4, 2025.
  • HappyRobot raised $44M (Series B) on September 3, 2025.
  • Bluefish raised $20M (Series A) on August 20, 2025.
  • Clay raised $100M (Series C) on August 6, 2025.

Who to call at Conversion, and when

A new round usually means Conversion is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Conversion raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Conversion, from your own LinkedIn network

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Company Information

Company

Conversion

About

Conversion is an AI-powered marketing automation startup founded by two UC Berkeley dropouts. The company emerged from the founders' own needs for marketing tools, which led them to develop innovative automation features. With a focus on enriching contacts and automating workflows, Conversion targets midsize businesses seeking to replace legacy marketing tools. The startup has quickly gained traction and is approaching $10 million in annual recurring revenue.

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Funding Insights

What this usually means
Typical timeline to Series B
Series A companies typically raise their next round in 10-18 months

Conversion raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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