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Contentsquare Closes A Mammoth $600M Round As Customers Clamor For Digital Analytics

Contentsquare Closes A Mammoth $600M Round As Customers Clamor For Digital Analytics

07/20/22, 11:06 PM
Location
https://purecatamphetamine.github.io/country-flag-icons/3x2/FR.svgfrance
Money raised
$600 million
Industry
other
data and analytics
software
While the pandemic prompted companies to digitize much of the way they do business, not every brand made the pivot successfully. In some cases, it cost them dearly. According to Couchbase, enterprises wasted on average $4.12 million on failed, delayed or scaled-back projects in 2020. The same survey found that over four-fifths of companies — 82% — were prevented from pursuing digital transformation projects due to the staffing, resources and expertise required.

Company Info

Company
Contentsquare
Location
via vittor pisani
france
Additional Info
Its financing reflects this — the company today announced that it closed a $600 million Series F round at a $5.6 billion valuation, exactly double Contentsquare’s valuation as of last May ($2.8 billion). The platform uses algorithms to analyze digital interactions and generate insights that, in Cherki’s words, help businesses “access a deeper understanding” of their customers. Using algorithms, the platform attempts to automatically discover areas for improving revenue and experience, delivering metrics and “session replays” that reconstruct the steps individual visitors took on Contentsquare-tracked websites. That’s one of the reasons Jonathan Cherki founded Contentsquare, a platform that allows businesses to track online customer behavior to inform digital strategies. Contentsquare also provides an API that customers can use to integrate the platform with web apps and other systems, like personalization engines. Over one million websites worldwide across all verticals use Contentsquare today,” Cherki said. Elsewhere in the organization, Contentsquare operates a nonprofit foundation to help promote digital accessibility in areas like education and corporate social responsibility.

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