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Complir raises $11M seed round led by General Catalyst in just three days. The Copenhagen-based AI startup develops infrastructure for retail product compliance.

PRIVATESep 16, 2026about 3 hours ago

Amount Raised

$11 Million

Round Type

Seed

CopenhagenSoftwareArtificial Intelligence

Investors

Industry FundsAngel InvestorsGeneral Catalyst

Description

Complir completed an $11 million seed round led by General Catalyst, which was oversubscribed in just three days. The AI infrastructure startup for retail product compliance has grown to 18 employees since its founding. This round includes support from several angel investors and industry funds, following a $2 million pre-seed round closed nine months earlier. The entire fundraising process took two weeks from initial meetings to close.

Company Information

Company

Complir

Location

Copenhagen, Capital Region Of Denmark, Denmark

About

Complir is a Copenhagen-based company that provides an AI-driven platform to help retailers manage global compliance efficiently. Their solution consolidates product data and automates compliance workflows, enabling retailers to navigate varying regulations and reduce manual processes. The platform supports multiple product categories, enhancing the ability for retailers to launch compliant products worldwide. Complir aims to empower European retailers to expand their market presence while handling safety and transparency requirements.

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Verified contactsTine K., Co-founder, CPO
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Funding Insights

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VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
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83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

Complir raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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