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D2C fitness brand Boldfit raises ₹400 Cr from Bharat Value Fund for retail expansion and product innovation.

PRIVATEOct 12, 2026

Amount Raised

₹4 Billion

Round Type

Series B

BengaluruHealth CareE CommerceFashionRetailDietary SupplementsFitness

Investors

The Wealth Company AlternatesBharat Value Fund

Description

D2C fitness and sportswear startup Boldfit has raised ₹400 Cr (approximately $41.8 million) from Bharat Value Fund in its Series B funding round. The investment will support nationwide retail expansion, product innovation, manufacturing capabilities, and selective acquisitions. Boldfit, founded in 2018 by Pallav Bihani, serves over 2 crore customers annually across India with performance sportswear, athletic footwear, and fitness essentials. The funding follows a ₹110 Cr Series A round from Bessemer Venture Partners in November 2024.

Company Information

Company

Boldfit

Location

Bengaluru, Karnataka, India

About

Boldfit is a direct-to-consumer brand specializing in fitness products and nutritional supplements. Founded in 2018 by Pallav Bihani, the company offers a range of fitness accessories, nutraceuticals, core sports equipment, and workout apparel. The brand has experienced over 100% growth year on year for several years and is planning to expand its product categories to include activewear, athleisure, and footwear. Boldfit sells its products online through various platforms and aims to open offline stores in the near future.

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Funding Insights

What this usually means
Timeline to next round
Series B companies typically work for 15-20 months before raising new capital
Growth expectations
Series B companies are expected to scale rapidly and expand market reach

Boldfit raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.