Bling Brands raises INR 400 crore Series B from Bharat Value Fund to fuel sports and fitness expansion.
PRIVATEOct 22, 2026
Amount Raised
₹4 Billion
Round Type
Series B
IndiaSportsFitness
Investors
The Wealth Company Alternates Trust — Bharat Value Fund
Description
Bling Brands Private Limited, a fast-growing sports and fitness company in India, has closed INR 400 crore in Series B funding from The Wealth Company Alternates Trust — Bharat Value Fund. The capital will support the company's expansion in the sports and fitness sector. Khaitan & Co. served as legal advisor for the transaction, handling negotiations, documentation, and closing procedures
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Company Information
Company
Bling Brands Private Limited
Location
India
About
Bling Brands Private Limited is one of India's fastest-growing sports and fitness companies. The company raised INR 400 crores in Series B funding from The Wealth Company Alternates Trust — Bharat Value Fund.
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