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Bling Brands raises INR 400 crore Series B from Bharat Value Fund to fuel sports and fitness expansion.

PRIVATEOct 22, 2026

Amount Raised

₹4 Billion

Round Type

Series B

IndiaSportsFitness

Investors

The Wealth Company Alternates Trust — Bharat Value Fund

Description

Bling Brands Private Limited, a fast-growing sports and fitness company in India, has closed INR 400 crore in Series B funding from The Wealth Company Alternates Trust — Bharat Value Fund. The capital will support the company's expansion in the sports and fitness sector. Khaitan & Co. served as legal advisor for the transaction, handling negotiations, documentation, and closing procedures

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Company Information

Company

Bling Brands Private Limited

Location

India

About

Bling Brands Private Limited is one of India's fastest-growing sports and fitness companies. The company raised INR 400 crores in Series B funding from The Wealth Company Alternates Trust — Bharat Value Fund.

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Funding Insights

What this usually means
Timeline to next round
Series B companies typically work for 15-20 months before raising new capital
Growth expectations
Series B companies are expected to scale rapidly and expand market reach

Bling Brands Private Limited raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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