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Betterhood raises Rs 11.5 crore in seed funding led by Sauce VC to expand its pain-care product portfolio and distribution.
PRIVATESep 23, 2026•about 3 hours ago
Amount Raised
₹115 Million
Round Type
Seed
IndiaBiotechnologyHealth CareMedical
Investors
Kairon CapitalSauce Vc
Description
Betterhood, a Bengaluru-based preventive pain-care startup, raised Rs 11.5 crore in seed funding led by Sauce VC with participation from existing investor Kairon Capital. The capital will be used to expand its product portfolio, scale distribution across quick commerce and modern retail, and strengthen its physiotherapist community. Founded in October 2024, Betterhood focuses on addressing pain before it becomes chronic through posture supports, orthotic soft goods, and pain-relief products. The company targets a market opportunity of approximately Rs 35,000 crore in the broader preventive pain-care segment.
Company Information
Company
Betterhood
Location
India
About
Betterhood is a preventive paincare startup founded in 2024 by Vikram Kadam and Neha Zade. The company offers products designed for pain care and musculoskeletal health, focusing on prevention and recovery. It aims to shift consumer behavior towards earlier intervention in musculoskeletal issues. Betterhood has already served 60,000 customers and plans to expand its presence through various channels including offline physiotherapy clinics.
Fundz sees it the moment Betterhood raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.