Betterhood raises Rs 11.5 crore in seed funding led by Sauce VC to expand its pain-care product portfolio and distribution.
Amount Raised
₹115 Million
Round Type
Seed
IndiaBiotechnologyHealth CareMedicalInvestors
Description
Betterhood, a Bengaluru-based preventive pain-care startup, raised Rs 11.5 crore in seed funding led by Sauce VC with participation from existing investor Kairon Capital. The capital will be used to expand its product portfolio, scale distribution across quick commerce and modern retail, and strengthen its physiotherapist community. Founded in October 2024, Betterhood focuses on addressing pain before it becomes chronic through posture supports, orthotic soft goods, and pain-relief products. The company targets a market opportunity of approximately Rs 35,000 crore in the broader preventive pain-care segment.
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