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Better & Better Announces $4 Million Funding To Innovate The Personal Care Industry With First-To-Market Vitamin-Infused Products

PRIVATEMar 22, 2022

Amount Raised

$4 Million

Round Type

Seed

New YorkManufacturingInformation Technology

Description

Better & Better, a company innovating the wellness industry with vitamin-infused products incorporated into everyday habits, today announced $4 million in funding led by newly-founded global fund Fifth Quarter Ventures (FQV), and supported by Will Smith and Keisuke Honda's Dreamer's Fund, Azure Capital, Alpaca Ventures, and other investors. Better & Better launched in 2020 and experienced impactful growth throughout 2021. FQV and Dreamer's Fund recognized the brand's potential for innovative product expansion and substantial growth within the $450 billion global oral healthcare industry and beyond.

Who else raised in Manufacturing around the same time

Companies in the same sectors as Better & Better Co that raised within 45 days of this round, from Fundz verified event records.

  • Hadrian raised $37M on April 15, 2022.
  • Empire Hemp Co. raised $825K (Seed) on May 6, 2022.
  • Pure Lithium Corp raised $9.4M on May 6, 2022.
  • Iambic raised $130K (Seed) on May 6, 2022.
  • Fictiv raised $100M (Funding Round) on May 5, 2022.
  • Glencore raised $200M on May 5, 2022.

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Company Information

Company

Better & Better Co

Location

New York, New York, United States

About

We dedicate ourselves to thinking deeply about the way humans do things—from personal rituals to whole systems of global production. We set out to make products that are good in every way they can be. We prioritize the health of our bodies and our planet, which leads us to dream up entirely new ways of doing things. And as we minimize the ecological effects of our products and packaging, we bring our reality closer to an ideal.

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Better & Better Co raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.