Fundz

Beauté Secrets raised Rs1.6 crore in an angel funding round led by Velocity to enhance its product lineup and expand its presence in premium retail outlets.

PRIVATEOct 07, 2024

Amount Raised

₹16 Million

Round Type

Pre-Seed

GurugramE CommerceBeautyLifestyleCosmetics

Investors

Velocity

Description

Beauté Secrets has raised Rs1.6 crore from Velocity to enhance its product lineup ahead of the festive season and expand its operations on quick commerce platforms. The funding will support the brand's growth in premium retail outlets across major cities.

Quick answer

Beauté Secrets raised ₹16 Million in a Pre-Seed round, dated October 7, 2024. Investors: Velocity. Beauté Secrets is based in Gurugram, Haryana, India.

How much did Beauté Secrets raise?
Beauté Secrets raised ₹16 Million in a Pre-Seed round on October 7, 2024.
Who invested in Beauté Secrets?
Velocity is named as investors in this round.
What does Beauté Secrets do?
Beauté Secrets is a Gurgaon-based beauty tools brand founded in 2010 by Harnika Aneja.
Where is Beauté Secrets based and how big is it?
Beauté Secrets is based in Gurugram, Haryana, India.

Source: Fundz verified event record.

Who else raised in E Commerce and Beauty around the same time

Companies in the same sectors as Beauté Secrets that raised within 45 days of this round, from Fundz verified event records.

  • SEEN raised $9M (Series A) on September 25, 2024.
  • Salt Oral Care raised an undisclosed amount (Seed) on September 17, 2024.
  • Powder Beauty raised an undisclosed amount (Pre-Series A) on August 26, 2024.
  • Caldera + Lab raised $6M (Series A) on October 28, 2024.
  • Caldera + Lab raised $18M on October 3, 2024.
  • ClayCo Cosmetics raised $2M (Series A) on October 1, 2024.

Who to call at Beauté Secrets, and when

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  • An alert the day Beauté Secrets raises, hires an executive or expands, scored against what you sell
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  • Who you already know at Beauté Secrets, from your own LinkedIn network

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Company Information

Company

Beauté Secrets

Location

Gurugram, Haryana, India

About

Beauté Secrets is a Gurgaon-based beauty tools brand founded in 2010 by Harnika Aneja. The company provides high-quality, affordable beauty tools that enhance natural beauty without the use of chemicals or heavy makeup. It offers a diverse range of products across basic, essential, and premium categories, appealing particularly to Gen-Z consumers. With a focus on travel-friendly and durable tools, Beauté Secrets has served over 4 million customers nationwide and has established itself as a trusted brand in the beauty tools market.

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