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Azoma receives investment from dunnhumby ventures to accelerate its Agentic Commerce Optimization platform. The funds will enhance Azoma's capabilities for retailers and CPG brands.

PRIVATESep 18, 2026about 3 hours ago

Round Type

Venture - Series Unknown

LondonSoftwareArtificial IntelligenceSaas

Investors

Dunnhumby Ventures

Description

Azoma announced an investment from dunnhumby ventures to enhance its Agentic Commerce Optimization platform. The funds will aid in refining AI shopping agents' effectiveness for client brands like L'Oréal, Unilever, and Mars. This investment reflects the significance of AI shopping assistants in driving consumer purchases. Dunnhumby's involvement underscores their commitment to innovation in the evolving retail ecosystem.

Company Information

Company

Azoma

Location

London, England, United Kingdom

About

Azoma is a startup that helps brands improve their visibility in AI search results and chatbot conversations. Founded in 2022, it has developed patented technologies to create 'digital twins' for brands and generate optimized content for AI platforms. The company operates as a software-as-a-service platform, providing insights to major clients on their presence in AI-driven conversations. Azoma aims to capitalize on the growing field of generative engine optimization to aid brands in maintaining relevance in an AI-driven marketplace.

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