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Azoma receives investment from dunnhumby ventures to accelerate its Agentic Commerce Optimization platform. The funds will enhance Azoma's capabilities for retailers and CPG brands.

PRIVATESep 18, 2026

Round Type

Venture

LondonSoftwareArtificial IntelligenceSaaS

Investors

Dunnhumby Ventures

Description

Azoma announced an investment from dunnhumby ventures to enhance its Agentic Commerce Optimization platform. The funds will aid in refining AI shopping agents' effectiveness for client brands like L'Oréal, Unilever, and Mars. This investment reflects the significance of AI shopping assistants in driving consumer purchases. Dunnhumby's involvement underscores their commitment to innovation in the evolving retail ecosystem.

Quick answer

Azoma raised an undisclosed amount in a funding round, dated September 18, 2026. Investors: Dunnhumby Ventures. Azoma is based in London, England, United Kingdom.

How much did Azoma raise?
Azoma raised an undisclosed amount in a funding round on September 18, 2026.
Who invested in Azoma?
Dunnhumby Ventures is named as investors in this round.
What does Azoma do?
Azoma is a startup that helps brands improve their visibility in AI search results and chatbot conversations.
Where is Azoma based and how big is it?
Azoma is based in London, England, United Kingdom. Fundz records about 27 employees.
Who are the decision-makers at Azoma?
Fundz holds 2 contacts at Azoma, including the Founder, CEO. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in SaaS and Software around the same time

Companies in the same sectors as Azoma that raised within 45 days of this round, from Fundz verified event records.

  • Atomic Software raised $3.8M (Series C) on November 2, 2026.
  • ShareWillow raised $8.5M (Seed) on October 29, 2026.
  • Fronted raised $1.9M (Seed) on October 29, 2026.
  • QwikBuild raised $2.3M (Pre-Seed) on October 28, 2026.
  • Live2.ai raised $14M on October 27, 2026.
  • SimplySmart raised $14M (Series B) on October 27, 2026.

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Company Information

Company

Azoma

Location

London, England, United Kingdom

About

Azoma is a startup that helps brands improve their visibility in AI search results and chatbot conversations. Founded in 2022, it has developed patented technologies to create 'digital twins' for brands and generate optimized content for AI platforms. The company operates as a software-as-a-service platform, providing insights to major clients on their presence in AI-driven conversations. Azoma aims to capitalize on the growing field of generative engine optimization to aid brands in maintaining relevance in an AI-driven marketplace.

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Related People

2 contacts
Verified contactsMax S., Founder, CEO hidden hiddenSee plans and pricing
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Azoma raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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