Auror raised A$74 million in a Series C round co-led by Woolworths-backed W23 Global and Axon Enterprise for research and development and expansion into the US and UK.
Nov 11, 2024•about 1 year ago
Amount Raised
$74 Million
Round Type
series c
Investors
Folklore VenturesNew Zealand Growth Capital PartnersK1 W1Gd1MovacReinventureAxon EnterpriseW23 Global
Description
Auror, a New Zealand retail crime reporting platform, raised NZ $82 million (A$74.3m) in a Series C funding round. The capital will be used for R&D in Auckland, increasing headcount, and expanding into international markets.
Funding Insights
Based on industry dataVC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech