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Auror raised A$74 million in a Series C round co-led by Woolworths-backed W23 Global and Axon Enterprise for research and development and expansion into the US and UK.

Nov 11, 2024about 1 year ago

Amount Raised

$74 Million

Round Type

series c

AucklandRetailSoftware

Investors

Folklore VenturesNew Zealand Growth Capital PartnersK1 W1Gd1MovacReinventureAxon EnterpriseW23 Global

Description

Auror, a New Zealand retail crime reporting platform, raised NZ $82 million (A$74.3m) in a Series C funding round. The capital will be used for R&D in Auckland, increasing headcount, and expanding into international markets.

Company Information

Company

Auror

Location

Auckland, Auckland, New Zealand

About

Auror is a New Zealand retail crime reporting and surveillance platform that utilizes intelligence software to combat theft and assist law enforcement. The platform supports 150,000 retail users across 45,000 stores globally, leveraging data and technology to profile potential offenders. Auror aims to make communities safer by connecting retailers and law enforcement to tackle retail crime at scale. The company is backed by various venture capitalists and is transitioning into expansion in international markets like the US and UK.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech