Asaya raised Rs 28 crore in a pre-Series A funding round led by RPSG Capital to accelerate product development and innovation in hyperpigmentation solutions.
Amount Raised
₹280 Million
Round Type
Pre-Series A
BengaluruBeautyFitnessWellnesshealth, wellness & fitnessInvestors
Description
Asaya, a skincare brand focusing on hyperpigmentation solutions, has raised Rs 28 crore in a pre-Series A funding round. The investment was led by RPSG Capital and supported by strategic investors including the Co-founders of Dot & Key. Asaya aims to use the funds to establish an innovation center and develop new product lines. Their patented molecule MelaMe has shown impressive results on Indian skin types.
Quick answer
Asaya raised ₹280 Million in a Pre-Series A round, dated September 10, 2025. Investors: Suyash Saraf, Anisha Agarwal Saraf, OTP Ventures, Huddle Ventures and RPSG Capital. Asaya is based in Bengaluru, Karnataka, India.
- How much did Asaya raise?
- Asaya raised ₹280 Million in a Pre-Series A round on September 10, 2025.
- Who invested in Asaya?
- Suyash Saraf, Anisha Agarwal Saraf, OTP Ventures, Huddle Ventures and RPSG Capital are named as investors in this round.
- What does Asaya do?
- Asaya is a melanin-first skincare brand created by Wellspring Consumer to address the unique needs of melanin-rich skin.
- Where is Asaya based and how big is it?
- Asaya is based in Bengaluru, Karnataka, India. Fundz records about 22 employees.
- Who are the decision-makers at Asaya?
- Fundz holds 1 contact at Asaya. Names and contact details are shown to Fundz members.
Source: Fundz verified event record.
Who else raised in Beauty and Fitness around the same time
Companies in the same sectors as Asaya that raised within 45 days of this round, from Fundz verified event records.
- Gabit raised an undisclosed amount on September 23, 2025.
- Zing Coach raised $2.4M (Seed) on September 23, 2025.
- FlexifyMe raised $2.3M (Pre-Series A) on September 4, 2025.
- LifeSpeak raised $50M (Funding Round) on August 28, 2025.
- KilgourMD raised $5M (Funding Round) on October 14, 2025.
- Beauty Tech Group raised $39M (IPO) on October 3, 2025.
Who to call at Asaya, and when
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