Asaya raises Rs 12 crore in seed funding led by OTP Ventures and Huddle Ventures

Jun 20, 2024•over 1 year ago

Amount Raised

₹120 Million

Round Type

seed

Bengaluruhealth, wellness & fitnessFitnessWellnessBeauty

Investors

Eternal CapitalHuddle VenturesOtp Ventures

Description

Skincare startup Asaya has raised Rs 12 crore in seed funding led by OTP Ventures and Huddle Ventures, with additional investments from Eternal Capital. The fresh funds will be utilized towards research and development of more products that cater to melanin-specific needs, besides enhancing market reach.

Company Information

Company

Asaya

Location

Bengaluru, Karnataka, India

About

Asaya is a melanin-first skincare brand created by Wellspring Consumer to address the unique needs of melanin-rich skin. Rooted in science, crafted with care, and guided by a deep understanding of underrepresented skincare needs, Asaya combines natural actives with dermatological excellence to deliver specialized products that celebrate individuality, wellbeing, and beauty beyond conventional standards.

Related People

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Funding Insights

Based on industry data

VC-backed spending patterns

VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers

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