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D2C skincare brand Asaya raises Rs 88 crore funding at Rs 400 crore valuation, led by RPSG Capital, OTP Ventures, Huddle Ventures, Hyperscale Ventures, and 72 Ventures. The funds will primarily support R&D efforts.
72 VenturesHyperscale VenturesHuddle VenturesOtp VenturesRpsg Capital
Description
Asaya, a direct-to-consumer skincare brand, has successfully raised Rs 88 crore from a group of investors, including RPSG Capital and others. The funding round comprised both primary and secondary capital, facilitating early angel investors to exit. Approximately 20% of the capital will be allocated to research and development. The remaining funds will be utilized across various operational aspects.
Company Information
Company
Asaya
Location
Bengaluru, Karnataka, India
About
Asaya is a melanin-first skincare brand created by Wellspring Consumer to address the unique needs of melanin-rich skin. Rooted in science, crafted with care, and guided by a deep understanding of underrepresented skincare needs, Asaya combines natural actives with dermatological excellence to deliver specialized products that celebrate individuality, wellbeing, and beauty beyond conventional standards.
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BengaluruBeautyFitnessWellnesshealth, wellness & fitness