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Appdirect Secures Additional Usd 100 Million Investment From Cdpq For Appdirect Capital Program

Jan 09, 2024•almost 2 years ago

Amount Raised

$100 Million

San FranciscoConsultingInformation Technology

Investors

App Direct Capital InvestCdpq

Description

AppDirect, the leading B2B subscription commerce platform in North America, today announced it has secured USD 100 million [approximately CAD 136 million]1 in funding from global investment group CDPQ. This new investment will support innovative financing options for technology advisors through the AppDirect Capital Invest program, allowing them to access flexible capital to transform and scale their business. Building upon the initial USD 80 million financing from CDPQ in 2021, this new investment increases the total program funding to USD 180 million.

Company Information

Company

AppDirect

Location

600 Montgomery Street 37th Floor

San Francisco, California, United States

About

AppDirect is a San Francisco-based B2B subscription commerce platform company that brings together technology providers, advisors and businesses to simplify how they buy, sell and manage technology. More than 1,000 providers, 10,000 advisors and 5 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth and success.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech