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Anima Raises Additional $3 Million To Bring Ownable Augmented Reality To The Masses

PRIVATEDec 15, 2022•over 3 years ago

Amount Raised

$3 Million

Round Type

seed

New York

Investors

Divergence VenturesCoinbase VenturesNgc VenturesNot Boring Capital

Description

More than any technology before it, augmented reality bridges the gap between the real and digital worlds, acting as a tangible medium for abstract concepts like the metaverse. Anima, the protocol for dynamic and ownable augmented reality, today announced an additional $3 million in capital from new investors including HashKey, Not Boring Capital, Polygon Studios, and NGC Ventures, joining the company's previous investors Coinbase Ventures, Flamingo, and Divergence Ventures.

Company Information

Company

Anima

Location

New York, United States

About

Through its immersive augmented reality protocol and engine, the company has pioneered collectible and dynamic AR. Anima's protocol and toolset makes reality a canvas for creators, linking the context of the physical world with real digital ownership."Partnering with notable artists like Michael Kagan and Lyle Owerko, Anima's early projects demonstrated the potential for augmented reality as an outlet for creators to explore new avenues, setting records for AR auctions and driving over a million dollars in art sales.Last week, Anima introduced Onlybots, a collection of augmented reality creatures that showcase an ambitious collectible brand built for AR. Anima was founded in 2021 by cofounders Neil Voss and Alex Herrity, known for their work building iconic creative products with companies like Nintendo, Epic Games, HBO, Tumblr, and Flipboard.

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