Alta raises $20M in Series A led by Forerunner to expand AI fashion services. The funding will support AI infrastructure, team expansion, and product localization.
AI personal styling platform Alta announced a $20 million Series A funding round led by Forerunner, with participation from Menlo Ventures, Aglaé Ventures and angel investors. The company plans to invest in AI infrastructure, expand its consumer and enterprise teams, and localize its product for additional markets. Alta combines digital wardrobe management, AI styling recommendations and avatar-based virtual try-on technology. The platform is also expanding as a technology provider for fashion businesses, with partnerships including Rent the Runway, Gap, and Zimmermann.
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Company Information
Company
Alta
About
Alta is an AI personal styling platform that combines digital wardrobe management, AI styling recommendations, and avatar-based virtual try-on technology. Users can manage their digital closet by adding clothing through photos, links, or video scans, and create personalized avatars for outfit visualization. The platform leverages over a dozen specialized AI models developed with input from stylists and user feedback. Alta also serves as a technology provider for fashion brands and retailers, enabling personalized digital shopping experiences.
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