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Affinity Labs raises $2 million in seed funding to develop AI-powered software brands with creators, led by Fuel Ventures and Antler.

PRIVATEOct 14, 2026

Amount Raised

£2 Million

Round Type

Seed

Greater LondonSoftwareArtificial Intelligence

Investors

Google DeepMindMetaPlayfair VCMarcello AscaniDevran Amaratunga KaracaFuel VenturesAntler

Description

Affinity Labs has secured $2 million in pre-seed funding to enhance its AI-driven software product development. The funding round saw participation from prominent investors including Fuel Ventures and Antler, as well as angel investors. The funds will be used to expand its portfolio of creator-led software brands. Affinity Labs aims to help creators transform their audiences into digital businesses without handling the necessary technology and infrastructure themselves.

Company Information

Company

Affinity Labs

Location

Greater London, England, United Kingdom

About

Affinity Labs is a London-based startup that develops AI-powered software products in partnership with content creators. The company enables creators to turn their audiences into digital businesses without the need to independently build the necessary technology and operational infrastructure. It has launched four creator-led brands to date, showcasing significant early success with user engagement and revenue growth. Affinity Labs aims to apply the creator-led model used in consumer brands to the software development industry.

Fundz sees it the moment Affinity Labs raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Predictive Intelligence
Strategic

ML-powered predictions for Affinity Labs's next move

See what Strategic adds

Affinity Labs raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.