Fundz

Admix Raises $25M Series B To Monetize The Metaverse With In-Play

PRIVATEOct 26, 2021

Amount Raised

$25 Million

Round Type

Series B

LondonSoftwareMobileInternet Services

Description

Admix, the leading In-Play monetization company that bridges the gap between gaming content and brands, today announces that it has raised USD $25 million in a Series B round to scale up its In-Play solution worldwide; and establish it as the content monetization layer for the metaverse.

Quick answer

Admix raised $25 Million in a Series B round, dated October 26, 2021. Admix is based in London, Ontario, Canada.

How much did Admix raise?
Admix raised $25 Million in a Series B round on October 26, 2021.
What does Admix do?
Admix is the pioneer of In-Play, the infrastructure to monetize gaming and the metaverse.
Where is Admix based and how big is it?
Admix is based in London, Ontario, Canada.
Who are the decision-makers at Admix?
Fundz holds 1 contact at Admix. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

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Company Information

Company

Admix

Location

London, Ontario, Canada

About

Admix is the pioneer of In-Play, the infrastructure to monetize gaming and the metaverse. Our technology allows developers to add non-intrusive product placements within their games, creating a better experience for players, developers, and advertisers. Founded in 2018 by Samuel Huber and Joe Bachle-Morris, Admix already works with over 500 advertisers worldwide to monetize more than 300 gaming and virtual-world experiences. Follow Admix on Twitter and LinkedIn. SOURCE Admix

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Funding Insights

What this usually means
Timeline to next round
Series B companies typically work for 15-20 months before raising new capital
Growth expectations
Series B companies are expected to scale rapidly and expand market reach

Admix raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

145 of these a day, filtered to the companies you pick, with the decision-maker attached.

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