Fundz

Firstpartycapital Invests In Adimo To Revolutionize Shoppable Ads And Commerce Media

PRIVATEAug 30, 2023

Round Type

Funding Round

GlasgowFood And Beverage

Investors

Scottish EnterpriseFpcFirst Party Capital

Description

Today Scottish company Adimo announced a strategic partnership with early-stage venture capital firm FirstPartyCapital (FPC), specialising in adtech, martech, and digital media

Quick answer

Adimo raised an undisclosed amount in a Funding Round round, dated August 30, 2023. Investors: Scottish Enterprise, Fpc and First Party Capital. Adimo is based in Glasgow, Kentucky, United States.

How much did Adimo raise?
Adimo raised an undisclosed amount in a Funding Round round on August 30, 2023.
Who invested in Adimo?
Scottish Enterprise, Fpc and First Party Capital are named as investors in this round.
What does Adimo do?
Adimo integrates with any form of marketing to make it shoppable.
Where is Adimo based and how big is it?
Adimo is based in Glasgow, Kentucky, United States.
Who are the decision-makers at Adimo?
Fundz holds 1 contact at Adimo. Names and contact details are shown to Fundz members.

Source: Fundz verified event record.

Who else raised in Food And Beverage around the same time

Companies in the same sectors as Adimo that raised within 45 days of this round, from Fundz verified event records.

  • Lanch raised $6.9M (Funding Round) on October 12, 2023.
  • Wonder raised $100M on October 11, 2023.
  • TERMINAL CITY CLUB raised $4K (Pre-Seed) on October 10, 2023.
  • Wanda Fish raised $7M (Seed) on October 9, 2023.
  • Regent Craft raised an undisclosed amount (Funding Round) on October 6, 2023.
  • Umiami raised $35M (Funding Round) on October 3, 2023.

Who to call at Adimo, and when

A new round usually means Adimo is about to hire and buy. The teams that reach out first get the meeting.

  • An alert the day Adimo raises, hires an executive or expands, scored against what you sell
  • The decision-makers there, with verified emails
  • Who you already know at Adimo, from your own LinkedIn network

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Company Information

Company

Adimo

Location

Glasgow, Kentucky, United States

About

Adimo integrates with any form of marketing to make it shoppable. FMCG / CPG marketing does a great job of helping shoppers choose products. But it does a bad job of helping them buy them. Adimo makes life easier by time-shifting the fuss of buying, allowing shoppers to add products directly to their online grocery basket for later purchase.

AI made execution free. Knowing first is the whole game now.

Fundz sees it the moment Adimo raises, hires an exec or expands, usually minutes after it happens, and tells you who to reach.

Related People

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Adimo raised. Fundz records a round at a median of 3.6 minutes from the SEC filing, with the decision-maker attached.

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Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals, including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications, based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include Daily Briefing for AI-powered daily briefings, and unified cross-signal alerts across 281,000+ organizations. Developers and data teams can access these signals programmatically via the Fundz Funding Data API, with transparent published pricing.