Today Scottish company Adimo announced a strategic partnership with early-stage venture capital firm FirstPartyCapital (FPC), specialising in adtech, martech, and digital media

Scottish Enterprise

First Party Capital

Adimo integrates with any form of marketing to make it shoppable.

FMCG / CPG marketing does a great job of helping shoppers choose products. But it does a bad job of helping them buy them. Adimo makes life easier by time-shifting the fuss of buying, allowing shoppers to add products directly to their online grocery basket for later purchase.

Firstpartycapital Invests In Adimo To Revolutionize Shoppable Ads And Commerce Media

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Firstpartycapital Invests In Adimo To Revolutionize Shoppable Ads And Commerce Media

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