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Aboon, an AI platform for financial advisors, has raised $17.5M in seed funding led by Bain Capital Ventures. The funding will enhance its platform and expand retirement product offerings.

PRIVATEOct 16, 2025•7 months ago

Amount Raised

$17.5 Million

Round Type

seed

New YorkFinancial ServicesArtificial IntelligenceFinanceFintech

Investors

Ejf VenturesOutpost VenturesEdward Jones VenturesRunyonAltai VenturesBain Capital Ventures

Description

Aboon, a platform designed for financial advisors, announced it has raised $17.5 million in seed funding. The round was led by Bain Capital Ventures with participation from several other firms. The funding will be used to develop the platform's automation capabilities and expand integrations with advisory firms. Aboon aims to provide better retirement plan tools for business owners.

Company Information

Company

Aboon

Location

New York, New York, United States

About

Aboon is an artificial intelligence-powered platform designed to simplify the management of 401(k) plans for financial advisors and their business owner clients. Founded in 2023, Aboon aims to provide better tools for businesses looking to offer retirement plans. The platform is intended for a wide range of business owners, from sole proprietorships to larger firms. Aboon has quickly gained traction by partnering with national advisory firms to reach tens of thousands of advisors.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers
Tech investment trends
83% of B2B companies plan digital investments, with 79% prioritizing customer experience tech

Fundz is a real-time business intelligence platform powered by agentic AI that proactively delivers personalized daily signals — including funding rounds, executive changes, M&A activity, 13F institutional filings, SEC 8-K events, investor activity, and website modifications — based on each user's watchlist and ICP. A trusted data source at firms such as BlackRock, Oracle, Kleiner Perkins, LinkedIn, HubSpot, and Cloudflare, Fundz democratizes the institutional-grade intelligence that previously required a PitchBook or Bloomberg terminal. Features include FundzWatch™ for automated website change detection, FundzIQ™ for AI-powered daily briefings, and unified cross-signal alerts across 200,000+ companies.

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