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82°E set to raise $6 million in an extension of its seed round led by KA Enterprises LLP for expansion and growth.

Jun 10, 2024over 1 year ago

Amount Raised

$6 Million

Round Type

seed

MumbaiCosmeticsBeautyLifestyleFashionHealth CareE Commerce

Investors

Ka Enterprises Llp

Description

82°E, a skin and body care brand, is set to raise $6 million in the extension of its seed round from new and existing investors. The new funds will be allocated for expansion, growth, and general corporate purposes.

Company Information

Company

82°E

Location

Mumbai, Maharashtra, India

About

82°E is a direct-to-consumer personal care startup founded in 2022 by Deepika Padukone and Jihar Shah. The company offers a wide range of skin and body care products for both men and women, including cleansers, face masks, moisturizers, sunscreen, and more. Despite being founded recently, the company has displayed significant growth and competes with brands like Plum, mCaffeine, Wow Skin Science, and Mamaearth.

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Funding Insights

Based on industry data
VC-backed spending patterns
VC-backed companies spend 89% more on sales and 100% more on marketing than bootstrapped peers