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Zenith Australia Appoints Penny Shell As Chief Strategy and Product Officer, Elevating Imagination Pillar
Position
Chief strategy and product officer
Company
Zenith Australia
MelbourneDescription
Zenith Australia has hired Penny Shell as the new Chief Strategy and Product Officer. Shell, an experienced product and strategy veteran, will lead the agency's strategy, planning, and product capabilities to elevate the 'Imagination' pillar of Zenith Australia's ROI3 proposition. Her role will involve leveraging the knowledge pool of Publicis Groupe ANZ to develop new communications and media solutions for the agency’s clients, with the ultimate goal of driving business/brand outcomes and growth.