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Wrike Appoints Christine Royston As Chief Marketing Officer

Jun 05, 2024•over 1 year ago

Position

Chief Executive Officer

Company

Wrike

Thomas Scott
San DiegoSoftware

Description

Christine Royston has been appointed as Chief Marketing Officer at Wrike, taking over the role vacated by Esther Flammer. She is tasked with leading the marketing function, helping the company expand internationally and improve customer engagement.

Company Information

Company

Wrike

Location

San Diego, California, United States

About

Wrike is the most powerful work management platform, built for teams and organizations looking to collaborate, create, and exceed every day. Wrike brings everyone and all work into a single place to remove complexity, increase productivity, and free people up to focus on their most purposeful work.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months