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Cathy Cartier Appointed As President and CEO of Visit Slo CAL

PRIVATEJul 01, 2024•almost 2 years ago

Position

Chief Executive Officer

Company

Visit SLO CAL

Cathy Cartier
San Luis ObispoMarketing

Description

Cathy Cartier has been appointed as the new President and Chief Executive Officer (CEO) of Visit SLO CAL, bringing extensive experience and a successful tenure as the interim President and CEO. She aims to collaborate with investors, partners, and stakeholders to drive exponential growth in the tourism economy and enhance community engagement.

Company Information

Company

Visit SLO CAL

Location

San Luis Obispo, California, United States

About

Visit SLO CAL is the non-profit countywide destination marketing organization. Its goal is to promote San Luis Obispo County through marketing, advertising, public relations, group sales, promotions, events and sponsorship branding the region as a choice destination for regional, national and international travelers alike. Visit SLO CAL works in partnership with tourism industry-related businesses including lodging properties, restaurants, wineries, activities, golf courses and retail stores to create a unified marketing approach that promotes the Culinary, Coastal and Cultural assets of the County.

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Executive Insights

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Budget influence
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Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months

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