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Verasity Appoints Mark Firth As CEO and General Counsel, Rj Mark To Continue Business Development

PRIVATEJun 07, 2024•about 2 years ago

Position

General Counsel

Company

Verasity

Mark Firth

Road TownAdvertisingBlockchain

Description

Verasity has appointed Mark Firth as CEO of Verasity and of VeraViews, the open-ledger advertising ecosystem, while founder RJ Mark will continue to contribute to business development.

Company Information

Company

Verasity

Location

Road Town, Virgin Islands, British

About

Verasity’s mission is to significantly increase advertising revenues for video publishers, on any video platform, through its rewarded player and ad stack utilizing its patented Proof of View. Out of some $400 Billion of online ads, as many as 40% or approximately $160 Billion worth are seen by bots and not humans. That’s $160 billion of wasted advertising spend by brands! Verasity has a US patent to its Proof of View technology that detects and eliminates ad fraud and only records, on the blockchain, genuine human views of ads and video content. Verasity has patented technology that helps solve advertising’s $160 billion problem.

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