Upside Appoints Kiki Burton As Chief Growth Officer and Mike Jacobs As Chief Marketing Officer
Sep 30, 2024•about 1 year ago
Position
Chief Marketing Officer
Company
Upside
Description
Upside has recently expanded its leadership team by appointing Kiki Burton as chief growth officer and Mike Jacobs as chief marketing officer and president of its consumer organization, aiming to boost transaction and retailer growth as the company works to expand its marketplace and deliver greater value to consumers and retailers.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
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