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Saucony Appoints Joy Allen Altimare As Global Chief Marketing Officer

PRIVATEJun 18, 2024•almost 2 years ago

Position

Chief Marketing Officer

Company

Saucony

Joy Allen-Altimare
WalthamFashionLifestyle

Description

Saucony has appointed Joy Allen-Altimare as global chief marketing officer, effective immediately. In this role, Allen-Altimare will be responsible for developing and executing Saucony's global branding initiatives, including brand positioning, direct-to-consumer strategies, advertising, digital strategies, international growth initiatives, and expansion of the brand's global heritage lifestyle business.

Company Information

Company

Saucony

Location

Waltham, Massachusetts, United States

About

We exist to inspire & serve all humans to live their best lives by providing access to running, celebrating self-expression & creating a better world. Saucony is a division of Wolverine Worldwide, the world’s leading maker of casual, work, outdoor, athletic and children’s footwear. Wolverine Worldwide is one of the largest non-athletic footwear companies in the world, with a unique portfolio of 12 brands.

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