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Position
Chief Marketing Officer
Company
Roshn
RiyadhReal EstateDescription
ROSHN Group has promoted Waseem Khashan to Chief Marketing Officer, overseeing the company's marketing and communications functions. Khashan, who joined ROSHN in September 2022 as executive director for marketing, takes over from Ghada AlRumayan, who is now the Group’s Chief Shared Services Officer.
Executive Insights
Based on hiring dataNew executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months