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Produce Pay Appoints Nathan Gilliland As Chief Financial Officer and Yuin Choe As Senior Vice President of Treasury

Jan 29, 2025•11 months ago

Position

Vice President

Company

ProducePay

Yuin Choe
Los AngelesFood And Beverage

Description

ProducePay has announced the appointment of Nathan Gilliland as Chief Financial Officer, Yuin Choe as Senior Vice President of Treasury, and Diana Simeonova as Senior Vice President, Global Corporate Controller. These strategic additions bring decades of leadership and expertise to ProducePay as the company continues to expand technology services on its platform and grow its sourcing programs for growers, marketers, and retailers across the entire global fresh produce supply chain.

Company Information

Company

ProducePay

Location

Los Angeles, California, United States

About

ProducePay is a US Based start up transforming the global produce industry into a more connected and sustainable movement. We give farmers unprecedented access to the market, financial solutions, and trade protection they need. Buyers and consumers receive fresher produce more efficiently, knowing it is grown and delivered in responsible ways. This simplified and empowering approach is helping to eliminate over 50% of economic and food waste, and create value for everyone involved.

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Executive Insights

Based on hiring data
New executive impact window
87% of new executives make significant technology decisions within first 100 days
Budget influence
C-level executives control 73% of technology spending decisions
Transformation catalyst
65% of new senior hires launch digital transformation initiatives
Vendor review timeline
New executives typically review existing vendors within 6 months